Website
Automobile
Design System
Norton Motorcycles is one of Britain's most storied motorcycle marques, born in Birmingham in 1898. With over a century of racing heritage, Norton has been a symbol of British engineering precision, rebellion, and road dominance — from the Manx Grand Prix circuits to the open highways. After years of uncertainty, the brand entered administration in early 2020 and was subsequently acquired by TVS Motor Company, India's third-largest motorcycle manufacturer, in April 2020 — a turning point that many saw as the beginning of a true renaissance.
When Norton came to us for a complete website revamp, it was more than just a redesign — it was a chance to bring a legendary brand back to life online. The challenge was simple but exciting. Our is to create a website which showcase — the power, the craftsmanship, the heritage of Norton, and make people feel it the moment they land on
the website.
2 Senior Designers
2 Junior Designers
We started by doing thorough research and a competitive analysis — looking at where Norton stood and what the best in the industry were doing. From there, we aligned on a clear goal: design a website that feels clean and minimal, easy to navigate, but with a sharp visual edge that reflects the power and speed Norton is known for.
With that direction locked in, we mapped out the information architecture to ensure the site structure before putting on screen. That led us into wireframing, where we tested layouts and flows until everything felt right.
Once the wireframes were signed off, we moved into the design phase. We kicked this off by building a solid design system — one that was flexible enough to scale with Norton's needs, maintained visual consistency across every page, and allowed the team to work faster and more efficiently throughout the project.
Matrix black
Rose gold
metallic
White
Screens
Torque-laden Engine
B-110
Power that commands.
Born from British grit and redefined for the modern road, the B110 fuses café racer soul with cutting-edge engineering. Every curve, every roar, every bolt is a testament to precision, power, and also
unapologetic individuality.
Let’s bring those ideas into reality, let me know if you're looking for a digital designer. It's time to create something exciting.
Made after lots of procrastination 😅
parthnema7@gmail.com