Website

Automobile

Design System

Norton Motorcycle

Norton Motorcycle

Norton Motorcycle

Norton Motorcycles is one of Britain's most storied motorcycle marques, born in Birmingham in 1898. With over a century of racing heritage, Norton has been a symbol of British engineering precision, rebellion, and road dominance — from the Manx Grand Prix circuits to the open highways. After years of uncertainty, the brand entered administration in early 2020 and was subsequently acquired by TVS Motor Company, India's third-largest motorcycle manufacturer, in April 2020 — a turning point that many saw as the beginning of a true renaissance.

When Norton came to us for a complete website revamp, it was more than just a redesign — it was a chance to bring a legendary brand back to life online. The challenge was simple but exciting. Our is to create a website which showcase — the power, the craftsmanship, the heritage of Norton, and make people feel it the moment they land on

the website.

  • 2 Senior Designers

  • 2 Junior Designers

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Process

Process

Process

We started by doing thorough research and a competitive analysis — looking at where Norton stood and what the best in the industry were doing. From there, we aligned on a clear goal: design a website that feels clean and minimal, easy to navigate, but with a sharp visual edge that reflects the power and speed Norton is known for.

With that direction locked in, we mapped out the information architecture to ensure the site structure before putting on screen. That led us into wireframing, where we tested layouts and flows until everything felt right.


Once the wireframes were signed off, we moved into the design phase. We kicked this off by building a solid design system — one that was flexible enough to scale with Norton's needs, maintained visual consistency across every page, and allowed the team to work faster and more efficiently throughout the project.

Experience we created

Experience

we created

Experience we created

1898

Where It All Began

1898

Where It All Began

1898

Where It All Began

James Lansdowne Norton, affectionately known as ‘Pa’, founded Norton in 1898 as a manufacturer of fittings and parts for the two-wheel trade.

James Lansdowne Norton, affectionately known as ‘Pa’, founded Norton in 1898 as a manufacturer of fittings and parts for the two-wheel trade.

Color & Typography

Color & Typography

Color & Typography

Matrix black

#000000

#000000

Manx metallic silver

Manx metallic silver

Racing yellow

#FEDB00

Racing yellow

#FEDB00

Rose gold

metallic

White

#FFFFFF

#FFFFFF

Beausite Classic

Beausite Classic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890@$%

ABCDEFGHIJKLMNOPQRSTU

abcdefghijklmnopqrstuvwxyz

1234567890@$%

Aa

Aa

Screens

Torque-laden Engine

B-110

Power that commands.

Born from British grit and redefined for the modern road, the B110 fuses café racer soul with cutting-edge engineering. Every curve, every roar, every bolt is a testament to precision, power, and also

unapologetic individuality.

COMING SOON

CENSORED

COMING SOON

CENSORED

COMING SOON

COMING SOON

CENSORED

COMING SOON

CENSORED

COMING SOON

COMING SOON

CENSORED

COMING SOON

CENSORED

COMING SOON

COMING SOON

CENSORED

COMING SOON

CENSORED

COMING SOON

Brewing ideas
in your mind?

Brewing ideas
in your mind?

Brewing ideas
in your mind?

Let’s bring those ideas into reality, let me know if you're looking for a digital designer. It's time to create something exciting.

💡

Made after lots of procrastination 😅

parthnema7@gmail.com

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